RI's flagship bait which changed the industry forever. This patented design enlightened the world on soft plastic lure innovation. If there was only one plastic lure to fish with year round, on any body of water, in any condition, the Sweet Beaver would be the only bait to have period. The silhouette and action mimics bait fish and crustaceans like no other lure. It has been used to win countless tournaments and piles of prize money around the world. The pro’s already know it’s the best flipping bait ever made but, for those looking to catch a personal best or just want to catch a lot of fish, pick up some Sweet Beavers in one of the sixty colors we manufacture.